When choosing your brand, try to look for strong brands. Learn more in this note.<\/p>\n","protected":false},"author":9,"featured_media":61210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\n
There are strong brands characterized by having a strong distinctive character, meaning their phonetics or grammar are original and distinctive in their nomenclature. Examples include brands like Rolex, Pepsi, and Nike, which are solely defined by the identity their advertising has built; they have no other meaning than the one their creators managed to impose on the market.<\/p>\n\n\n\n
Having a strong brand means possessing an absolute monopoly over that term, preventing anyone else from using it, even within a set of trademarks. It is unthinkable for someone to attempt to register names like \u201cRed Pepsi\u201d or \u201cPepsimanic\u201d.<\/p>\n\n\n\n
Weak brands, on the other hand, use terms considered \"diluted\" within the nomenclature being registered or, at the very least, are tolerated and may appear in other trademarks where a second distinctive element plays a key role in the brand set. This second term will provide the distinctive character to the overall trademark. For example, \"Easy,\" a very well-known brand, has this weakness as it coexists with brands like \"Easy Pass,\" \"EasyFile,\" or \"Easy Charge,\" among others. The same happens with terms like \"NEXT,\" which must coexist with brands such as \"Nextfield,\" \"Nextwan,\" or \"Nextzal.\"<\/p>\n\n\n\n
If your brand falls into the category of a weak brand, it does not mean it cannot be a great brand or lack distinctive character. It will simply need to tolerate a certain degree of overlap with terms that are widely used within that nomenclature.<\/p>\n","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_joinchat":[],"footnotes":""},"categories":[37],"tags":[],"class_list":["post-61415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-registro-de-marcas-en"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/atreva.ar\/en\/wp-json\/wp\/v2\/posts\/61415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atreva.ar\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atreva.ar\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atreva.ar\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/atreva.ar\/en\/wp-json\/wp\/v2\/comments?post=61415"}],"version-history":[{"count":19,"href":"https:\/\/atreva.ar\/en\/wp-json\/wp\/v2\/posts\/61415\/revisions"}],"predecessor-version":[{"id":61637,"href":"https:\/\/atreva.ar\/en\/wp-json\/wp\/v2\/posts\/61415\/revisions\/61637"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/atreva.ar\/en\/wp-json\/wp\/v2\/media\/61210"}],"wp:attachment":[{"href":"https:\/\/atreva.ar\/en\/wp-json\/wp\/v2\/media?parent=61415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atreva.ar\/en\/wp-json\/wp\/v2\/categories?post=61415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atreva.ar\/en\/wp-json\/wp\/v2\/tags?post=61415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}